Portfolio Portfolio


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Amazon Appstore for Android Launch

I was brought in to Amazon to work for the Appstore during their launch in March 2010. Angry Birds Rio was a big player in the launch, and they needed many graphics across wide varities of platforms to promote the occasion. I created numerous web ads and banners for Amazon.com, a handful for mobile devices, associate ads, and anything else under the sun that had to be promoted. I had to work quickly yet efficiently, using art provided by the vendor yet abiding to Amazon.com's styleguides and design guidelines. It was a fascinating experience.

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Amazon Appstore for Android Birthday Savings & Sweepstakes

The Amazon Appstore for Android just had it's first birthday! I worked with the Sr. Content Manager for the Appstore to develop a creative solution to present the Appstore's birthday to the Amazon community. We decided on a "cake of apps" with a one-year birthday candle. I explored typography and colors to best represent the Appstore and maintain Amazon.com's style. The Appstore also held a sweepstakes on Facebook for their anniversary, giving away 8 Kindle Fires to lucky winners. I created the promotional graphics for their launch on Facebook, choosing imagery and fonts that attract viewers and increase click-through for the sweepstakes.

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Amazon Appstore launch

Amazon Appstore launch

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AmazonWireless Graphics

As the lead designer in the re-design of AmazonWireless, I've gotten to take a fun leap at creating a new Amazon.com TCG (Top Center Graphic), the large one displayed here on the right. I took the principles used for the TCGs used on Amazon.com and applied them to this larger, more colorful version. These TCGs appear on AmazonWireless' gateway (see site-redesign). Along with these there are numerous other forms of promotional graphics used at AmazonWireless for sales, carrier promotions, and discounted phones.

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Wireless graphics

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Amazon Athlete

I worked with Amazon Athlete to create a bold storefront that would attract athletes. Basing my design off Amazon.com's fashion categories (Shoes, Clothing, Jewelry, etc.) I adapted the billboard style and incorporated lifestyle imagery to better appeal to our athletic customers. Using bright colors and bold letters enhances the athletic look and feel of the page. I'm excited to see this storefront develop as time goes on.

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TCGs

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AmazonEncore Associate Ads

I worked with AmazonEncore for 2 years creating associate ads for their "new and emerging authors." Many of the book covers have incredible artwork, so I made sure to incorporate that art into the ads and make them extremely compelling to the viewer. I generally created 4 different sizes of ads per book, at about 6-10 books a month. I also created graphics for trade shows or internal Amazon promotions as well.

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Site Stripes

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Amazon.com Beauty

I worked to create web graphics for Amazon Beauty for almost 2 and a half years. Over that period I got to be a part of the development of a "Billboard" graphic, the large center graphic that has side tiles and numerous promotional placements. Over my time with Beauty, I updated each category (Makeup, Skincare, Fragrance, etc.) every quarter, developed designs for emails, category squares, site stripes, and any other promotional needs our site merchandizers had.

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Banners

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Amazon.com Fashion

Amazon fashion categories include Shoes, Jewelry, & Watches. I did a lot of work for these teams developing graphics for their storefronts to promote new deals and upcoming promotions. There was a large workload for these teams, especially around the holiday season, and it was fun to develop as the fashion categories became more robust and accommodated their brand to match upcoming trends.

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Gift Card Graphics