Web Design Portfolio


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AmazonWireless Re-Design

AmazonWireless Re-design

I began working as a contractor in the office when AmazonWireless had a large need to re-design their website based on new requirements, marketing needs, and SEO purposes. I worked with project managers, marketing team, and developers as the sole UI/UX/Visual designer in the re-design of AmazonWireless. I came in to this project when most of the wireframes were completed and took on a lot of the user interface and visual design. We went through many revisions and ended up revising our look and feel to match Amazon.com's gateway re-design.

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AmazonWireless Shopping Cart

Cart cart-flow

The AmazonWireless shopping cart is important in the checkout process because it directs the user to their next action and displays all their choices in a efficient and clear way. The cart had been in place on our original website (before the re-design) and a lot of the user experience remained the same in the transition. I was tasked with exploring a few more use cases for purchasing plans options and developing the visual design of the cart. I created mockups of each use case for the development team and provided redlines for the cart to aid in the development process.

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AmazonWireless Checkout Pipeline flow

View the full pipeline in a downloadable .pdf

Checkout Pipeline Flow

View the full pipeline in a downloadable .pdf

The AmazonWireless checkout pipeline is a complicated beast. That being said, I was tasked with creating a mockup of the entire checkout flow, incorporating all the use cases including error notifications, warning pages, declined states, and alternate views. At the point I took over the project, the wireframes were complete and some of the user interface had been thought through. I worked to increase clarity of information, maintain consistency throughout the entire process, and create a clean visual design for the flow.

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AmazonWireless Deposit Flow

View the downloadable .pdf

Deposit Flow

View the downloadable .pdf

As some of the phone carriers started offering deposits for customers who may have low credit, AmazonWireless needed to incorporate a way to explain that to the customer during checkout process. Through a series of credit checks, AmazonWireless can tell if a customer is eligible for a phone and if a deposit is required. The deposit process can be tricky and complicated, and I worked through multiple iterations with project management and our copyeditors to make sure our language was clear, that we explicitely communicated the correct information to the customer, and offered support for any questions they may have. As the wireframes and user interface was mostly complete for the checkout pipeline, much of this project centered around the layout of information and ease of use, to increase visibility of pertinent information and ensure clear communication to the user.

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AmazonWireless Appstore Integration

View the downloadable .pdf

Appstore Integration Flow

View the downloadable .pdf

AmazonWireless worked with the Amazon Appstore for Android on a promotion that gifts premium apps to customers purchasing Android phones. This promotion is integrated into the checkout process, offering the free apps to the customer as a bonus after they have completed their purchase. My job was to evaluate where the best placement in the checkout process for the promotion would be, developing the user interface for app selection, and perfecting the visual design. After many iterations with project management, marketing, teammates from the Amazon Appstore for Android, and legal, we've come up with a pretty good experience for customers, not to mention a great deal!

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AmazonWireless Accessories

View the downloadable .pdf

Accessories

View the downloadable .pdf

Recently, AmazonWireless decided to begin selling accessories in the checkout process. We currently only sell accessories through Amazon.com, and this is the first step to offering them on AmazonWireless. After some discussion with project management about the requirements and scope of the project, I set to work visualizing what accessories in the checkout would look like. I thought about the user experience of where the offer should be brought into the flow, what the best way to communicate the offer would be, how to best display the options we have available, and how to clearly display what they've selected. What we came up with is an elegant solution for offering accessories and increasing potential sales for our business.

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