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Woodland Park Zoo Posters

While working for the Student Activities department at Seattle University, I developed a series of posters advertising reduced admission tickets to the Woodland Park Zoo in Seattle through the “Out-and-About” program. Individually hand-illustrated animals are presented center-stage on the posters to highlight the activity that regularly occurs at the zoo. Depicting the nature of the zoo through typography also presented a challenge, and to overcome that obstacle, I utilized a font with a youthful character. Utilizing a vertical axis, the poster is very laterally balanced, which helps to pull the entire design into a unified piece and direct the viewer to the information. With almost no awareness of the program prior to the poster, it is undoubtedly true that the campaign was a large success.

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Woodland Park Zoo Posters

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Face Aids Poster

The Face Aids poster was designed to advertise World Aids Weeks on the Seattle University (SU) campus in the winter of 2008. The sharp contrast in color and type is used to gain visibility and attract attention, while the message is intended to generate feelings of empathy and sympathy. The red AIDS ribbon is used to incite recognition and paired with the subtle yet strong background message "Face Aids Now," creates a strong and unmistakeable message. The stark contrast between black, white and red increases the emotional and powerful nature of World Aids Week and those affected by AIDS today, encouraging participation in the week's events. This poster was entered into the Steal This Idea 2009 Association of College Unions International (ACUI) contest and won an Honorable Mention.

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Face Aids Poster

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Palo Alto

Palo Alto is an independent film that was written, directed, and produced entirely by students. Seattle University held a private screening of Palo Alto for their students in March of 2009, and approached me with their need for a poster advertising the showing. The poster design draws upon elements and typographical treatments from the movie’s official poster design . The subtle background gradient that blends with the 4 human figures creates an obvious focal point and encourages the viewer to read further, gaining pertinent information. The old-style font paired with a sans-serif stamp-like font draws upon the visual language of age-old movie posters and gives a vintage feeling to the event. The poster was the only method of advertising for the event and demonstrated its success by overflowing the auditorium the film screening was held in.

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Palo Alto Poster

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Lion King Musical Poster

The goal of this poster was to heighten awareness of the event and inform students where and when they could buy their tickets for The Lion King Musical that was performed in a local Seattle theater in February of 2009. The tickets were offered by the Student Activities Office at Seattle University (SU), where I was working as a graphic designer at the time. All of the elements were designed from scratch, combining hand illustration with Adobe Illustrator to trace the sketches and color them. The large illustrated lion begs for attention as it dominates the poster, and the less refined font mimics the essence of the African savanna, where the Lion King Musical is set. The effectiveness of this poster was easily measured by the success of ticket sales—it brought over 100 students to the ticket sales booth, and tickets sold out 15 minutes after they went on sale.

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Lion King Musical Poster

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Sushi Information Design

With the focus of designing an informational poster, this piece dives into the Japanese sushi culture by using characteristic Japanese design. The vertical orientation of the poster mimics the way Japanese is written from top to bottom, echoed by the vertical strip of black on the left. The typography furthers this vertical style by arranging the paragraphs into columns, which matches the way Japanese text is written in columns, rather than from left to right. The distinctive red circle from the Japanese flag is used as a design element to contrast with the main black and white color scheme. The vertical black strip on the left separates the page and serves as a perfect space for a historical timeline without disrupting the flow of information on the right. The visual balance between information and the effective use of active and white space allows the poster to perform it’s function as an informational piece without sacrificing in its design.

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Sushi Poster

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Sushi Brochure

Expanding on the information provided on the Sushi Poster, this brochure nicely compliments the poster by inviting you to make your own sushi at home. It's crisp design, which pulls elements from Japanese design, lays out the 6 sushi-making steps in an obvious and attractive way. Through the use of a vertical black stripe and monotone color scheme, highlighted with the characteristic red circle of the Japanese flag, one can easily assimilate the brochure and its contents with Japanese culture. Finally, the descriptive photos help inspire and guide the reader to explore making sushi rolls at home. Through the use of clean and effective design, the piece accomplishes the need to provide information and intrigue and guide the reader through the art of making sushi.

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Sushi brochure